Restaurant Mystery Shopper
Prevent The Loss of Your Hard Earned Customers

Research shows that over 90% of your customers will not complain when they are dissatisfied and often you may not be aware of the 10% who do complain. Further more dissatisfied customers will defect to your competition and will share their negative experience with up to ten of their friends and family.

Considering that it costs five times more to attract a new customer than it does to keep an existing one it is essential to understand what your customers think about your services. This is where restaurant mystery shopper and restaurant market research comes in.

Restaurant mystery shopper is a tool used to measure quality of restaurant operations.

So how does it work?

The restaurant mystery shopper 'acts' as a customer in return for some combination of cash, credit; purchase discounts, or reimbursement for the goods or services purchased. Restaurant mystery shopper is used to manage quality and performance of goods and services. Instructions to a restaurant mystery shopper can include a script of behaviour, questions to ask, complaints to give, purchases to make, and measures to record, such as time it takes to receive attention from an employee or receive a service, or the responses given to questions.

Retaining your current customers is not only essential; it is the lifeblood of your business. A restaurant mystery shopper programme can prevent the loss of your hard-earned customers.

Retaining your current customers is not only essential; it is the lifeblood of your business.

A restaurant mystery shopper programme can prevent the loss of your hard-earned customers..